One of the worst things that could happen to a digital marketer is probably creative block. You try to come up with a catchy caption or a post but cannot think of one that could grab the attention of your social media account’s followers. You might be thinking hard to create a campaign that can increase engagement on your page, but nothing is coming to your mind.
We get it, this thing could turn out to be quite annoying. But that does not mean that you should start fishing out the old posts from the archive. Followers quickly catch on to the fact that now you have nothing substantial to offer. This could put them off majorly. As a result, you could end up losing followers, as opposed to gaining, which was of course your prime intention. They would either begin to ghost or straight up unfollow your accounts.
Understandably, if you have recently launched your business or you are a newly emerging talent in the social media world, you would find it hard to get hang of regular posting. There could be multiple reasons behind it. One of which we have seen is the lack of a good internet connection.
You could be working entirely from home for your own brand or you might be working as a freelance digital marketer for others. Whatever your position may be, your need for a reliable web connection is undeniable. If you are not satisfied with your current internet service provider, then don’t take risks anymore. We recommend that you switch to Spectrum internet as it is known for its high speed and reliability. These are the factors you should keep into consideration before taking the steps to make your social media game stronger.
With that being said, let’s move forward and take a deep dive into the effective tips that can help you in boosting engagement with your followers and gaining maximum visibility with the current and new ones.
Let us make one thing very clear, there is a massive difference between posting regularly and posting mindlessly. When you post something regularly, you try to focus on the quality. But when your focus on just creating content, then you are focusing on the quantity. And we all know that quality always wins over quantity.
Even if you post after every two days, your main goal should be to create quality content. Not only this but sticking with this schedule also helps significantly in having a stable engagement with your followers. If you post content on one day and then don’t update your followers for the next one or two weeks, this will probably make them think that your business is not your priority.
Also, while you are creating photo-based posts for your account, in the meantime, you can engage with your followers via stories. This will give them the message that you are not just a ghost account but an active one.
Make Video-Based Content
Video-based content or posts tend to reach more people on social media than any other form of posting. What can we say, this is how the algorithm works. Videos catch the eyes instantly and followers find them interesting. They get more exposure than any other content. Also, they perform best with most algorithms.
In addition to this, you can play around with your videos, and be creative with them in not only things you are shooting but the editing as well. This will make them more entertaining and followers will have something to look forward to. You can also show the inclusivity of your brand with the help of videos. They are arguably an integral part of every major social media platform.
Moreover, videos have a longer shelf life because they typically stick around for a longer period. Your target audience is probably Gen Z, and videos usually appeal to them more because they have grown up watching YouTube videos and now TikTok. This adds more to the reasons why you should make video-based content to make your social media game stronger.
Interact With Your Followers
Interacting with followers leaves a positive impression on your brand. It makes them think that you value the feedback and input of your consumers and supporters. This resonates with them. As a result, the engagement on your social media account increases considerably. However, you might be thinking, what are the effective ways of interacting with followers? After all, it could get pretty difficult to respond to every single DM (Direct Message).
Don’t worry, we have a solution for it. The feature of Story is incredibly helpful. We don’t give it much credit but it surely helps in letting you try your hand at various methods through which you can boost engagement on your page. You can introduce a Question and Answer session, This or That poll, or simply ask your followers to give their stance on a certain topic.
Additionally. You can also make posts with captions in which you can ask your follower’s take on anything. Also, you can ask them for their feedback regarding your brand or what are their expectations from you. This makes them feel acknowledged and valued. Consequently, your social media page gains maximum visibility.
If currently, your social media game seems weak, then don’t fall into a pit of despair. With the above-mentioned tips, you can increase the performance of your pages efficiently and end up gaining more followers organically.